Each WWDC ought to finish with a music composed of app opinions

Partway by means of WWDC 2025, I began monitoring each time I heard the phrase “pleasant.” I may need missed a number of, however there have been at the least eight occasions when some exec was insisting to me that a component of the upcoming iOS 26, macOS Tahoe and Apple’s different platforms merited the adjective. And perhaps some folks actually do really feel unfettered pleasure about UI design, however that is the form of perspective in these occasions that makes me roll my eyes.

Apple at all times tries very exhausting to inject levity and character into its keynotes. More often than not, that winds up leaning on cringe from Craig Federighi, who appears fairly affable about being the punchline. Generally I smirk a bit, however once more, as a rule, it is one other eye-roll. That was the case this 12 months, as Apple bludgeoned us with a tie-in for its upcoming F1 movie, which already leans fairly exhausting on product placement.

Then there’s the developer devotion. Sure, Apple wants devs to make use of its instruments and applications. Sure, the corporate can and may give them some kudos. However typically, the adulation that I’ve heard heaped on the WWDC viewers prior to now is so tacky, so over-eager that it flies well past sincerity and into schlock.

Simply as I used to be prepared to show off the stream, the curtain rose on a grand piano. And to my shock, the ultimate three minutes of a full band performing actual opinions of apps grew to become the precise spotlight of WWDC for me.

This is not an authentic concept. Evaluations, good and unhealthy, are well-mined fodder for comedians and social media content material. Jimmy Fallon, James Corden and others have made musical gags a staple of current late night time speak exhibits. However the best way Apple determined to do it this 12 months was, in a phrase, pleasant.

Every evaluate was heartfelt or dopey or each; see “saved my marriage” for Citymapper and “If this does not win greatest app of the 12 months, I will eat my shoe” for Misplaced in Play. It took the important web knowledge of “do not learn the feedback” and turned it into gold. This foolish little music managed to do every part Apple desires to do at WWDC in a very amusing package deal. It is the dev props, it is the splashy manufacturing, it is legit leisure.

For anybody who, like me, was truly buzzing the tune even after the stream ended, the video is up as a standalone on YouTube and was carried out by soul/R&B singer Allen Stone. And to no matter producer got here up with this concept: you have got my utmost appreciation. Six out of 5 stars certainly.